Posts Tagged ‘Advertising’

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http://www.gopherforum.com - Where your phone number should appear in your lawn care website.

You would think by the title of this article, the story below would be so simple you didnt even have to read it but that is certainly not the case. Most lawn care business owners dont put much time into where their phone number should appear. Just ask yourself where does your phone number appear? One of our forum members had some great information to share in this post at the Gopher Lawn Care Business Forum.

He said You want your phone number PROMINENTLY displayed. You want to make sure you edit your html meta tag description to include your phone number first so your search engine listing will display your lawn care business like this.

http://www.your-lawn-care-business.com - 111-222-3333 Joes lawn care blah blah blah blah blah lawn care in Your City blah blah blah blah blah .

For those that dont know, I asked him what is the importance of having your phone number in that location? Why is it so important?

He responded by saying Lets say you lawn care services in Somewhere, Arkansas.

Your would want to make your web TITLE to read Somewhere Arkansas Lawn Care Service

Your DESCRIPTION would be (assuming this is your website name):

http://www.SomewhereLawnCare.com 111-222-3333 Somewhere Arkansas lawn care? We are the lawn service leaders in Somewhere Arkansas. We specialize in landscaping, lawn care, landscape lighting and sprinkler systems in the Somewhere Arkansas area.

The phone number will show up in the link desciption on the search engine (depending on the link.)

Meaning they may not even visit your site first, because they found what they want, a phone number.

The easier you make it to have people contact you, the more contacts you will get.

This is great information and I do hope this gets you thinking on how to alter your lawn care business website to display your phone number and contact information.

Marketing your lawn care business only with lawn care business cards?

Brandon wrote Well these last few weeks I have been completely covered with work. I have picked up several new yard accounts, plus 6 tree removal jobs at about $700 each (average). I have picked up 3 brush clearing jobs. One at $600, one at $1,900, and another at $4,250.

That is great news! Can you give us your advice on how you stay busy? What should other lawn care business owners be doing or thinking about in order to get back on track? Especially if they recently got started?

Brandon replied Well, Most of my work comes from repeat business and referrals. Most of my new business comes from craigslist. I have never spent any money on advertising, except business cards. I have a theory that once you start paying for advertising, you will need to keep paying to keep the work flow coming, so Ive tried to avoid it from day one.

I would suggest just putting yourself out there, and never turn down an opportunity to talk about work with someone. I have started up conversations with MANY people about what I do, and the next thing I knew I was giving a bid to them, or someone they knew.

So I guess, talk, talk, talk, and put yourself out there. Let everyone know what you are doing, and dont be afraid to ask someone if they need something done. A lot of the same things you have been saying on the forum.

If you are in need of free lawn care marketing material for your lawn care business, please visit our site at http://www.gophersoftware.com. We have hundreds of free lawn care logo, flyer, door hanger and web templates you can download and use for your lawn care business. We also have free lawn care business contracts, estimate and proposal forms. Download our trial version of Gopher Lawn Care Business Software. Gopher will help your lawn care business schedule and invoice more customers in less time, allowing you more time to grow or enjoy your life. Check out my lawn care business blog at http://www.lawnchat.com and my lawn care business forum at http://www.gopherforum.com

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Technorati Tags: (Instant, adsense, Advertising, adwords, articles, blogs, daily, google, internet, marketing, money, pay, promotion, traffic, website

http://www.gopherforum.com I was having a great discussion on the Gopher Lawn Care Business Forum with my friend Jeff and he was sharing with me some of his experiences trying to market his lawn care business. You can read more on this lawn care business discussion here on the GopherHaul Lawn Care Business Forum.

Jeff: When I worked with the previous lawn care business employer they did a lot of telephone soliciting and door hanger marketing. Here in our part of the state, almost all the towns limit door knocking and require that you go to the town hall or police station, pay for a background check, and wait for a permit until the background check comes back. Therefore, we didnt do much of that. So we would hang door hangers saying things like, Check out your neighbors yard. Doesnt it look great? Dont you want your yard to look that good? Then we would get their phone number out of a reverse directory and call them until they threatened to call the police.

Now I go out and hang lawn care door hangers marketing my materials. I generally try to do that on weekends hoping that Ill catch someone working out in there yard. Again, I use the soft sell technique. Generally, something like, wouldnt you rather be spending time doing something else right now? If theres kids around I use that to my advantage. I have kids of my own and I say things like, they wont be this small for long, trust me. Quit spending your weekends working in your yard. I can free up your weekend for $XX.XX, but your son/daughters childhood is priceless. In fact Im trying to figure out how to put that last statement into a door hanger. Kind of like the Mastercard commercial. Anyone with any ideas would be greatly appreciated.

So after playing around with a few ideas I came up with this lawn care business door hanger design. You can download it for free and try it out. Let me know what type of results you get.

Remember when you are out working, distribute your door hangers using the clover leaf lawn care marketing technique. Get your door hanger on a few houses to each side of the home you are mowing as well as hang the lawn care door hangers on a few houses across the street. This is the best way to maximize your time and add more lawn care customers to your route.

Next up, let’s talk about the free lawn care business websiet design.

I was contacted by Matt on the GopherHaul Lawn Care Business Forum and we worked out this great deal to give away one free Lawn care business website makeover. I am really excited about this. Let me turn this over to Matt to tell us what he is offering.

Complete Lawn Care Business Website Makeover
Sponsored by GopherSoftware.com & LCOWebDesign.com

Hi, Im Matt Lucas and I will be providing the following services to a lucky winner. I will work with the winner on producing a stylish website based on the winners preferences. During the design stages, the winner will work on providing me with content which we will work on together to try and tweak for search engines and marketing. Once the design and content is finished I will program the site and go live. We will track search engine ranking and traffic stats and base any additional changes off those results.

List of Makeover Services:

* Custom Web Design
* HTML + CSS
* Search Engine Optimization
* Up to 6 pages - including (Contact form and Photo Gallery)

A domain will not be provided but is required. If you do not already own a domain I would recommend buying one from one of the following websites:
www.namecheap.com -(I personally use this one) or www.godaddy.com - (I have used this one in the past)

The dead line for sign ups is January 17th, and the winner will be chosen by the 19th. We will begin working right away and the goal is to have the site live by the 31st of January.

The winner will be asked to write a testimonial for the services provided.

* To sign up for a chance at the complete website makeover, go to the GopherHaul Lawn Care Business Forum and tell us you want in!

If you are in need of free lawn care marketing material for your lawn care business, please visit our site at http://www.gophersoftware.com. We have hundreds of free lawn care logo, flyer, door hanger and web templates you can download and use for your lawn care business. We also have free lawn care business contracts. Also download our trial version of Gopher Lawn Care Business Software. Gopher will help your lawn care business schedule and invoice more customers in less time, allowing you more time to grow or enjoy your life. Check out my lawn care business blog at http://www.lawnchat.com and my lawn care business forum at http://www.gopherforum.com

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